Photos by Aprilia Love
This fine (and very warm) Friday morning started off with a sit-down breakfast at The Sailors Club in Rose Bay to celebrate the launch of ASOS‘ In Your World SS13 collection.
Over fresh juice and a very delicious breakfast, we were introduced to the ASOS Australia team who were the bearers of some very exciting news. For the first time ever, ASOS will be giving their Australian customers the opportunity to purchase pieces from the ‘In Your World’ collection before anyone else in the world, for a limited time only.
As Australia always seems to be quite behind in trends due to being located in the Southern Hemisphere, we often have to wait until Autumn at the earliest to actually get a piece of the latest international Summer collections. Thanks to ASOS, there’s no more of that.
With Australia being ASOS’ second largest customer base (after the UK), there is no doubt that this move will be very much appreciated by all of us ASOS-addicts: Did you know that there is an Australian-based ASOS order placed every 6 seconds? Yes, seriously.
The ASOS ‘In Your World’ collection will be available in Australia over the next 3-4 weeks.