Image c/o Breakfast With Audrey

We had a chat to the ever so lovely Pip and Tash from Breakfast With Audrey, where they both talked about BWA, their personal style and their inspiration. Be sure to scroll down to the end of the interview for details on how you can get your hands on $200 Audrey dollars!

 AL: Hi girls! First of all, thank you for joining me to introduce and talk about Breakfast With Audrey. Can you please give us a brief rundown on what we can expect to find on BWA?

T: Thanks for having us! First and foremost, BWA is all about fostering a fashion community- we love to hear what our readers have to say and regularly publish contributor articles!

P: BWA is kind of like being a kid in a candy shop for all fashion and beauty loving people. We try to give a good mix of everything from fashion runway galleries, to product reviews, label loves to weekly giveaways. We also reward all our users with Audrey Dollars for them to go and spend in Audrey Shop.

AL: Is there anything in particular that inspired you girls to create BWA?

T: We both have a passion for the online as well as fashion and beauty which is the perfect launching pad for something like BWA. We wanted to give our readers a unique experience that they couldn’t get anywhere else!

P: Which is why we have created a site that is not only a source of information for people to read about fashion and beauty but also a community where people can interact, comment, submit their own articles, enter great giveaways + shop away in Audrey Shop for their efforts.

AL: How would you both describe your individual style?

T: My style changes day to day, week to week depending on my mood, although I am pretty feminine usually.  I am generally a supporter of the less is more mantra and splurging on a few luxe key pieces that you can recycle from season to season. That said, you can’t go wrong with a sneaky ASOS purchase!

P: I’m bold without being loud and feminine without being too pretty if that makes sense. I am always drawn to pieces that are a little bit different and that can tend to be layered with other pieces in my wardrobe.

AL: Do you have any favourite style icons that you look to for inspiration? If so, who?

T: There are a thousand clichéd answers to this question and of course I look to the classic style icons like Audrey Hepburn. However I also like to take inspiration from the extraordinary. My favorite is Advanced Style, a blog that documents the incredible style sense of some of New York’s finest ladies, who are all 50 years and older. Of course, street style is a great inspiration to us all- what better way to get inspired than immersing yourself in the world that you live in!

The idea of reinventing yourself appeals to me so Nicole Richie is a big personal style inspiration as well as fashion greats like Christine Centenera (Harpers Bazaar), Miroslava Duma (formerly of Harpers Bazaar), and Carine Roitfeld (formerly of Vogue Paris).

P: Miroslava Duma (previous editor of Harpers Bazaar Russia) for me gets it right every time. Always on trend but does it effortlessly and with class. She’s a great advocate for short girls like myself that you don’t have to be a models height to look good in the latest trends.

I’m also a huge fan of Sienna Miller she has that edgy relaxed look down to a tee.

AL: Do you have any rules you follow when it comes to fashion? E.g. no clashing prints, etc.

T: My hard and fast fashion rules: No crocs, no VPL, no leggings as pants, no UGG boots in public. Other than that…it’s a free for all!

P: Only a few like UGG boots are not every day shoes and jeggings are not pants.  Although for me fashion is about wearing what you feel comfortable in so if that involves wearing spots and stripes or clashing prints than I’m not going to hold back.

AL: Can you tell us what a typical day is like at BWA HQ?

T:  There is never a dull day in at BWA HQ!

For me, from the moment I sit at my desk I am trawling through the hundreds of emails we get every day! Then it’s on to making sure all the content is up to date on BWA- we post around five articles every day which can be an immense task.

From there, we usually pop out to meet with brands and clients or head to a showing to check out the latest offerings from local and international brands.

Always time in there for a play with our two puppies that hang with us in the office, and a cheeky vino when we can!

P: Lots of emails and trawling through other websites, blogs, brands and online stores. We are constantly looking at new ways to improve the site as well as working with various brands to collaborate with to bring our readers fresh information, products and giveaways every day.

AL: BWA has something called the Audrey Shop. Can you please tell us a bit more about it?

T: We are all about rewarding our readers, and what better way to do it than free stuff!

Basically, every time you comment on a post, sign in or even submit your own article you earn “Audrey Dollars”, sort of like your very own fashionable Monopoly money which you can then “spend” in Audrey Shop!

It’s our way of giving back to our amazing readers!

-

And, on that note – Breakfast With Audrey is teaming up with ApriliaLove.com to give you the chance to earn $200 Audrey dollars to spend at the BWA shop!

All you have to do is head over to Breakfast With Audrey and register an account.

Make sure you enter ‘APRILIALOVE’ as the code word to get your $200 Audrey dollars, and away you go!